SKILLS
User Research
User Interface
Usability Testing
Qualitative research
Quantitative research
Heuristic Evaluation
Information architecture
Prototyping
Interview
Personas
User journey
Visual Design
Presentation

TOOLS
Figma
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Adobe Premiere
Microsoft Teams
Discord
Slack
Miro

Flávio Altoé

+55 61 992956239

Nave — Fashion Label

Founded and conceptualized an entire brand from scratch selling 1000+ products.
Created business models, service blueprints, social media strategies, and customer experience designs.
Analyzing the market to identify unmet needs
Made sketches and developed mockups.
Developed new features for existing products.
Prospected and networked with stakeholders from the supply chain to the final customer, empathizing with everyone's needs and pains, delivering more than just a product, but a relationship.
Developed design guidelines and storytelling to ensure consistent design representation across multiple media.
led teams of 3+ for photo production, social media posts and target marketing.
Overcame skepticism and sold products online to 20 states in Brazil and across 8 countries

Brazilian Federal Court of Accounts

Led the visual system for the XXIV Incosai Brazil 2022, a global event with 170 countries represented. Facilitated workshops with the design team of 11 and collaborated to deliver over 150 digital and physical products, including a responsive website, social media assets, email campaigns, presentation templates, and printed materials.
Created and implemented user-focused visual identities for websites, digital marketing campaigns, social media content, brand awareness strategies, and interactive presentations. Developed motion graphics and layouts for government publications to ensure a cohesive user experience.
Collaborated with key stakeholders to translate briefs into user-centered design criteria, gathering feedback to align solutions with the goals of one of Brazil's top institutions.
4+ years of remote work experience, managing multiple projects autonomously while ensuring efficient time management and delivery.

Experimente Brasilia (Travel Experience Startup)

Developed comprehensive brand guidelines to ensure consistency across 3 digital platforms and user touchpoints with over 30,000 followers
Designed graphics for social media campaigns, email marketing, and various print materials to enhance engagement
Increased engagement on Instagram by 19% through targeted social media graphics
Adopted a collaborative mindset to communicate the brand’s value and mission.
Stayed up to date with trends to create effective brand awareness strategies aligned with user expectations.
Conducted research to understand user requirements for experiences within city spaces.
Developed data-driven presentations to support business clients, aligning design with user needs and business goals.
Worked with colleagues to develop product design strategies.
Conceived well-known graphic projects such as Brasília’s Creative City Map, launched at the National Museum and distributed 5,000+ copies; the visual identity of the first Brasília Design Expo, held at the National Theater which received an audience of 1000+ people; and the Brasília’s Design Map — projects that helped the city earn the title of Creative City of Design by UNESCO in 2018.

Indigenous Health of Brazil

Conducted user research through interviews with 15 diverse indigenous communities and collected 60+ insights to understand their needs and perspectives, leading to the development of a culturally resonant visual identity for the National Congress of Indigenous Health.
Developed and standardized visual guidelines for web and print publications for the Ministry of Health, ensuring accessibility and cultural sensitivity in the communication of indigenous affairs.
Collaborated with a team of 10+ cross-functional experts, including journalists, sociologists, and healthcare professionals, to iterate and refine design solutions that addressed user needs and aligned with project goals.

Some institutions I have worked for as a Freelancer